Bob Brennan's sales habits, applied to Epic AI audits
Quick answer
Copy how Bob sells, not what he sells. Three changes:
Price from value, after proof. ReadyLink stays free. The paid next step is priced from the gap the audit finds, after a short proof pass.
Audit the prospect before the call. Run the check on their own site and bring 5 questions only their buyers would ask.
Quick answer button up top, with proof. Put a quick answer button at the top of the Hub's AI pages and show our own result: epic.media went from 56 to 93.
No spend, no sign-ups, no opt-in. You set the prices.
Source: Chris Koerner's interview with Bob Brennan (4 Nov 2026). Bob sells an AI chat and voice helper for local business websites. His numbers are his claims, not checked.
a · Price from value, after a proof pass
What Bob does
He lets a new client try it free for 2 to 4 weeks. No credit card.
He asks what one lead is worth in that industry, checks their real traffic, and works back to a monthly fee. His example: a $200 lead, 2 leads a month, so $400 a month.
If the trial shows no lift, he doesn't charge. He says about 1 in 5 trials shows no bump (his claim).
What Epic does
Free front door stays free. ReadyLink costs the prospect nothing.
Proof pass. Fix 2 or 3 items the audit found, then run the audit again and show before and after, like we did for epic.media.
Price from their gap. ReadyLink already works out a dollar gap from the prospect's own numbers, labeled "estimate". The paid next step is priced from that gap, not from a flat rate card.
No lift, no charge for the proof pass.
Not decided here: the actual prices and how long the proof pass runs. Those are yours.
b · Audit the prospect before the call
What Bob does
Showing prospects his own shops' helper didn't sell. A forklift dealer couldn't picture it.
What sold: a quick copy of the prospect's own homepage with the helper on it. He says it takes 30 to 60 minutes.
He asks ChatGPT or Perplexity for 5 questions to try in front of the owner, and tests them first.
What Epic does
Before the call, run the free "Does AI know you?" check on their site.
Send their branded ReadyLink (add ?name=Jane&company=Acme with their details).
Bring a one-page before and after of their site, like the epic.media review.
Bring 5 questions their buyers would ask an AI, using the prompt below.
Epic adaptation of Bob's prompt (rewritten, not his words)
I just ran a free AI visibility audit on [website] for [name], who helps [who] get [result]. What 5 questions would their ideal client type into ChatGPT or Perplexity before hiring someone like them? Pick questions where a clear, correct answer about [name] proves the audit matters. Make each one specific to this business.
What changed from Bob's version: his asks for questions to test a voice helper live. Ours asks for the questions a buyer would ask an AI about this expert. Same idea: 5 questions, specific to them, tested before the meeting.
Test the 5 by hand in the free chat apps. Automated AI checks cost money, so they wait for your yes.
c · Quick answer button up top, and feed audits back in
What Bob does
He says the little chat box in the bottom corner gets ignored. His goes at the top of the page and stays there.
He changed "Do you need help?" to "Do you need a quick answer?" He says more people used it (his claim).
He plans to feed chat logs back into AI to find missed questions. He hasn't done it yet.
What Epic does
Quick answer button at the top of the Hub's AI pages, linking to ReadyLink. ReadyLink itself already opens with its quiz button. The epic.media homepage runs on GoHighLevel, so it waits for your OK.
Draft wording: "Want a quick answer? See if AI knows you." Cat writes the final line.
Show a real result next to it. Our own audit is the first one:
56Before
→
93After
epic.media AI Audit score, out of 100. You accepted it on 12 Nov 2026. The Builder: Sites fix pass is now live: title in the page head, share previews, and no bounce to /epic-dark-v2. The 93 was scored before that fix pass; it hasn't been re-scored since.
Every finished audit feeds the next one. Log the weakest area and which fix moved the score. Use that to sharpen ReadyLink's results text and the 5-question bank.
No prospect's name or numbers go public without their OK.
d · What the video does not teach
Not in this video
How to score an audit. Our audit method stays as it is.
How to build or hire an AI team.
Proof that his numbers work for Epic. His revenue, close rate and lead counts are claims about a different product.
Ignore
Buying GoHighLevel or its affiliate trial.
PlaymakersAI, the $19 plan, the newsletter.
Paid traffic tools he mentions (SEMrush, DataForSEO).
Later, only if you ask
Building chat or voice helpers for clients. That is a concierge agency, not our offer.